Start & Run a Retail Business

FEDERAL
PUBLICATIONS
INC.

Start & Run a Retail Business, 3rd Edition


	Format	Softcover + CD-ROM
	Catalogue No.	978-1-55180-817-8
	Pages	227
	Language	English only
	Price	$22.95

Written by James E. Dion and Ted Topping.
Published by Self-Counsel Press, 2008.

Description:

create a competitive niche business
deliver on-brand service to your target customers
harness the full potential of today's retail technology

Recognizing just how much the retail business has changed over the years, authors James Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today's competitive marketplace. They even help you to take the first concrete steps toward your dream.

Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable business.

By examining retail from a customer's perspective — and focusing on the in-store experience — this book will help you meet the challenges of today's retail world head on.

Start and Run a Retail Business, 3rd Edition features chapters on:

the basics of retail
merchandising
buying
human resources
sales management
technology
customer service
the in-store experience

The companion CD-ROM contains forms, worksheets and questionnaires in MS Word format to help plan your business. The CD-ROM includes:

six-month merchandise plan
monthly maintained margin report
advertising plan
retail software checklist
store location calculator
sales associate interview guide
and much more.

System Requirements:

CD-ROM drive
MS Word and Excel or compatible software
A media player
Web browser Version 5 or later
MS Windows 95, 98, ME, 2000, XP, Vista or NT4

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Price and availability subject to change. Shipping and applicable taxes extra.
Questions about this product? Please e-mail us.
This page last modified: April 27, 2009

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